I’m not sure how much an impact this really has on the charts - I guess it depends on the pop star and the number of fans involved - but it’s frustrating to see an artist top 5 on iTunes sales but hurt on the charts because s/he isn’t the kind of artist who necessarily gets a lot of streams. Teen pop fans set up Spotify playlists where they leave their computers on to run through hours of the same song to boost streaming numbers. The rationale seems to be to accommodate how people consume music now, but streaming emphasizes particular audiences/genres. I haven’t been able to locate any hard and fast policies. But, I haven’t been able to find anything official on it - that’s from, for example, the Spotify forums. I did some digging and it looks like 30 seconds is what it takes on Spotify (and the same for a YouTube stream, which also counts for Billboard charts in the US). This is a really good question and one I’ve been curious about myself. It’s not Chris Stapleton that has to worry about relevancy, it’s country radio. Though as Stapleton’s sales continue to prove, it may not matter. Barring a miracle, it’s not likely to crack the Top 20. The song fell from #39 to #44 on the airplay charts this week, and continues to lose spins. This is all occurring while Stapleton’s current single from the record, “Either Way,” is struggling mightily at country radio. And speaking to the staying power of Chris Stapleton and his music, From A Room was the #1 record in country last week, is the #2 record in country this week, while Traveller is at #4 on the album charts. Stapleton’s debut album Traveller has now sold 1.9 million copies as of May, and saw a large boost in sales itself when From A Room: Vol 1. In February of 2016, the RIAA announced that 1,500 on-demand audio and/or video song streams = 10 track sales = 1 album sale. However the RIAA, just like Billboard and other chart publishers, has begun to factor in streaming data into their certifications, evening the playing field for single-based superstars, and still Stapleton beat the others to Gold. Older country artists, more traditional country artists, and independent artists continue to perform well in album sales from the greater likelihood of their fans to purchase physical copies or download records to support their favorite artists as opposed to just streaming the latest single on Spotify or elsewhere. Though From A Room and Stapleton himself have yet to have a bona fide hit on country radio, the reception for his music continues to set the pace when it comes to album sales and overall public reception. The certification was awarded to the album on June 8th, only a month after the release date. 1 has officially shipped a sum total of 500,000 units and streaming-equivalent credits to become the first country album in all of 2017 so far to officially go Gold according to the RIAA. Chris Stapleton’s second solo record From A Room: Vol.
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